Using link wheels is one method of search engine optimization that allows website owners and developers increase their ranking on search engine query lists. By ranking high on a search engine query list, there is a greater chance of Internet users visiting the website. Link wheels address one of the factors, back links, which is used to determine website rankings for search queries. The more back links there are to a website the increased likelihood that it will receive a higher search query ranking. Following these helpful tips on link wheels can increase the ranking of any website.
Use Web 2.0 Websites
Social media sites or Web 2.0 websites are an increasingly popular venue on the Internet. More and more people are sharing information, ideas, and much more using Web 2.0 websites. Web 2.0 websites by themselves often rank high on search query lists simply because they are popular among Internet users. Using Web 2.0 websites in link wheels is ideal because web crawlers used by search engine providers to determine site rankings are more likely to see the back links to the target website. The more back links exposed to web crawlers, the increased likelihood of a website climbing the ranks in a search query.
Randomize Links
The importance of ranking high on a search query list has unfortunately caused some website owners and developers to use unfair tactics to climb in ranks. For this reason, search engine providers have changed the way they rank websites and often look for patterns related to unfair tactics. Randomizing the links in link wheels will make links to and from the websites in a link wheel to appear natural. This in turn avoids the scrutiny of web crawlers that are looking for patterns that may indicate someone is using unfair tactics to gain rankings in search queries.
Provide Fresh Content
One of the things that web crawlers search for is new or fresh content that might be a benefit to the Internet user who is performing a search. Keeping the content on Web 2.0 websites such as blogs or articles fresh will attract the attention of web crawlers. Additionally, fresh content can benefit the Internet surfer and encourage him or her to continue on to the links provided in the content he or she is reading. Older information or content will result in the visitor leaving the website and moving on to another website with more current and up-to-date information and content.
These are just a few of the things to pay attention to when creating link wheels. There are many other things that website owners and developers should consider when creating a link wheel. Many of those things will vary depending on the type of website, the target audience, amongst other factors. Creating a link wheel takes time, patience, and flexibility. Making subtle changes here and there can increase the effectiveness of link wheels. These changes may work well for some but may not work well for others.
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