What is a Link Wheel?

A link wheel can play a big part in the potential success of a website. People create websites for a variety of reasons. Some people are advertising products and services on websites. Others want to create websites for personal blogs and current events. Still, others create websites so they can have a platform of forum to showcase artistic talents or hobby interests. How successful a website will be is highly dependent upon either paid search engine advertising, or in how effective of an SEO marketing strategy is used. Learning about link wheels can help a company or a person to transform the way Internet marketing works for them. Internet marketing and SEO strategies can make a huge difference in how successful a company website is. Link wheels are a fairly new method that has helped many people to boost their website rankings higher up on search engine pages.

How do I Build a Link Wheel?

Creating or building a link wheel is not a complicated process; but it is a process that takes time and commitment. Initially, a main website (or money site) must already exist in order to begin building a link wheel. The main website is the site that a person or a company wants to boost higher up on Google, Bing, and other search engines.

Blogs, informative articles, product reviews, press releases, movie reviews, book reviews, videos, photos, and basic web content are all examples of content that can be put on various 2.0 websites. Once a person places one of these contents on a website, the person should then include a back link that leads to the primary site. Other additional content placed on more websites will link either to the previous website in the wheel or to the main website, or to both.

Many people prefer a rotating system that is orderly where website 1 links back to the main website and the content placed on website 2 links back to website 1; and then the content placed on website 3 will link back to website 2. And this process continues until several websites form a wheel. New content placed on a 2.0 site can link to the content that is on the previous site or it can do this and also link to the main website as well. Some people like to mix things up a bit and make the links randomly connect to one another without following a set pattern or numeric system. Many people claim this has higher success rates.

A basic link wheel pattern is as follows:

Site 1 links to Site 2 and back to the “Money Site”

Site 2 links to Site 3 and back to the “Money Site”
…
Site 11 links to Site 12 and back to the “Money Site”

Site 12 links to Site 1 and back to the “Money Site”

The “Money Site” is the web site which you are trying to increase the rank for.

Basic Link Wheel Structure

Basic Link Wheel Structure

Source: LinkWheeler.com

Advanced Link Wheel Structure

Advanced Link Wheel Structure

Source: LinkWheeler.com

Establishing a Link Wheel Operation

The time it takes to create a link wheel will be somewhat significant if quality of content is made a priority. When you are in the process of building your link wheel, keep in mind that the better quality the content of the web properties you distribute the better potential of success your link wheel has to result in.

Building a link wheel consists of making content in the form of informative articles, blog comments, blog posts, photo comment posts, and video posts. Within each of these content forms, a back link should lead to another web property that is distributed within the wheel of the link. One of the back links will lead to the primary website. A back link is nothing more than a hyperlinks, or a URL, that when clicked upon, leads to another website.

By distributing back links throughout various 2.0 websites that are commonly found in reputable article directory websites, the link wheel is established. The first web property created will be a blog, an informative article, press release, or another similar type of web property. Each of these types of content should be of high quality and should offer the reader valuable items of information. The higher the quality that is distributed when creating the link wheel, the better the odds the link wheel has to be successful.

Why Is It Important for Web Properties In a Link Wheel to Be High Quality?

When people begin building a link wheel, time frames can make people want to rush so they are able to see results more quickly. Although a link wheel can be built quickly and efficiently if a person makes the development of it a priority, it does not pay to take shortcuts and skimp on quality of the web properties used to make the link wheel. When quality is high throughout the link wheel properties that contain the back links, the main website will have a better chance of being recognized as a premier source of content on its subject matter.

If the content submitted containing back links is an article, making sure the article is well-written and provides informative and interesting information will help to boost the quality and the overall effectiveness of the link wheel. The primary website should also be interesting, unique, and contain information that would appeal to readers who are searching for news or facts on the subject or topics covered on the website.

Link Wheel Results

Once link wheels have been built to promote a website, within two or three weeks or less, results should be noticed. The results will be higher ratings on major search engines for the website as long as the link wheel has been properly built. If a person is not satisfied with the results, additional “spokes” can be added to the wheel. Additional spokes simply means more content placed on varying websites that link to other content already created to link back to the main website.

It is also a good idea to adjust the quality of the content to a higher level if results are not noticed within a short amount of time. Maintaining great quality content of the main website is a good way to ensure that the main website will not be considered spam by Google and sent into the dark world of spam sites that rarely get any traffic or attention.